Marketing is a new addition to our central office—an expanded capability that reflects the priorities and strategic goals of the University. With the arrival of Page Hetzel as the University’s first VP for marketing and communications in late 2023, the central marketing and communications team has started strategically building out this new function.
The ultimate goal of this new team will be to increase awareness and perception of the University of Rochester to key target audiences around the world.
More details about marketing capabilities and initiatives will be shared as they develop. In the meantime, we encourage you to reach out to us with questions, feedback, or opportunities for collaboration.
We’re conducting a nationwide search for our first Associate Vice President for Marketing. This role will be pivotal in the development of integrated campaigns, unified brand activation, and our office’s new marketing capacity.
Learn more about the role
One of the key goals of our office is to lead institutional marketing and communications efforts. In addition to defining and clarifying the role of this central marketing team, our vision is to build an ecosystem of marketing and communication professionals across the University—ensuring we’re all speaking as One University.
Take a deep dive into our vision